Case Study

Helping to win new clients for a law firm that specialises in fighting for the victims of injustice
Project – Raleys Solicitors, of Barnsley, has been the leading law firm in South Yorkshire for mineworkers’ personal injury claims for 120 years, but after the severe contraction of the industry and the approaching conclusion of a series of massive compensation schemes for miners and ex-miners suffering occupational deafness, vibration injuries and respiratory diseases, the firm needed significantly to expand its activities in other sectors of the legal market in order to replace an impending sharp decline in income, and to try to safeguard jobs among its 200 staff.
- Dedicated to standing up for the victims of injustice
- An outspoken and enthusiastic voice of authority in all its areas of expertise
- Successful in achieving victories for the weak against the powerful
- A valuable, caring and responsible member of the local community
- A keen and generous supporter of worthy, community projects
- A trusted, multi-service, local law firm, meeting all the needs of the individual
- An employer of integrity and social responsibility
- Achieved 170+ print-media cuttings
- Reached a combined audience of more than 10 million readers
- Recorded equivalent advertising value of £169,574, and PR value of £500,000+
- Secured 11 local/regional radio interviews/news items and one national radio interview reaching 6 million listeners
- Secured two regional TV news interviews on the BBC
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