The world's biggest manufacturer of tyres and rubber products
Bridgestone is the world’s largest manufacturer of tyres and rubber products, and the sole tyre supplier to Formula One. From 2001 to 2007, Nexnet was retained to provide a full range of PR services to Bridgestone UK, promoting the brand and its products to consumer and automotive trade media.
Building on the Bridgestone brand’s motorsport credentials, Nexnet secured massive media coverage for everything from consumer tyre test results and safety campaigns to new tyre launches and product innovations.
Some of these activities included the hugely successful launch of the Battlax BT-021 sports touring motorcycle tyre, the launch of the Think Before You Drive campaign, and the introduction of run-flat technology (RFT) to UK consumer vehicles.
Nexnet also initiated, planned and implemented hosting the Auto Express annual tyre test at Bridgestone’s European Proving Ground in Italy. The test - widely acknowledged as the most respected consumer tyre test in the UK - was such a success that Nexnet was able to negotiate hosting the event the following year.
For more details of our work with Bridgestone, check out the news archive below.
News Archive
