Helping pets and other animals to lead healthy, active lives
Nexnet helped Burgess Pet Care position itself as the pet food producer of choice for people with a passion for animal welfare.
As the leading food producer for small animals, Burgess works hard to educate owners of pets such as rabbits, hamsters and guinea pigs in matters of nutrition, health, and welfare. Nexnet worked closely with vets, pet rescue centres, and animal welfare groups to generate regular media coverage throughout the year, promoting Burgess and its Excel brand. High spots of activity were around the annual Burgess National Rabbit Week and the Bradford Excel Small Animal Show, known as the ‘Crufts of the small animal world’ .
Animal welfare was also the key to Nexnet's work in promoting Burgess's leading dog-food brand Supadog, where again the emphasis was on informing owners about the importance of their pets having balanced nutrition and active lifestyles. We promoted links with dog rescue charities and gained extensive media coverage for several Burgess-sponsored events, including the annual Supadog Agility Show, the world's biggest dog agility event.
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