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            <title>Latest news for Thirsty Planet</title>
            <description>Charity bottled water funding clean water for people in Africa</description>
            <lastBuildDate>Tue, 06 Jan 2009 07:47:15 GMT</lastBuildDate>
            <language>en-gb</language>
            <link>http://www.nexnet.co.uk/</link>
            <webMaster>will.swales@nexnet.co.uk (Will Swales)</webMaster>
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                <title>Thanks from Zimbabwe for gift of water</title>
                <description>
                    A million thank-yous from Zimbabwe have been delivered to the Waterbrands bottling plant in
                    Harrogate by Diana Maunze.&amp;nbsp;Diana is programme officer with the charity Pump Aid which works
                    in Zimbabwe and Malawi giving rural communities access to clean water and
                    sanitation.&amp;nbsp;Waterbrands launched its charity brand Thirsty Planet in 2007 with the pledge
                    that a donation will be made to Pump Aid for every bottle sold.
To date Thirsty Planet has clocked
                    up donations of over &amp;pound;770,000 which ...
                </description>
                <link>http://www.nexnet.co.uk/news/9/221/thanks-from-zimbabwe-for-gift-of-water.html</link>
                <guid>http://www.nexnet.co.uk/news/9/221/thanks-from-zimbabwe-for-gift-of-water.html</guid>
                <pubDate>Mon, 01 Dec 2008 00:00:00 GMT</pubDate>
            </item>
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                <title>New pack from Thirsty Planet targets younger consumers</title>
                <description>
                    While growth in the bottled water market appears to have come to a halt, the leading charity water
                    brand, Thirsty Planet, is enjoying year-on-year volume sales that have more than trebled
                    (manufacturer&amp;rsquo;s estimate July 2008).
Thirsty Planet, produced by Harrogate-based
                    Waterbrands, is already making an impact with consumers and retailers with its ethical and
                    environmental credentials, and now it&amp;rsquo;s launching a new pack to help widen distribution
                    into other sectors and attract new, you...
                </description>
                <link>http://www.nexnet.co.uk/news/9/200/new-pack-from-thirsty-planet-targets-younger-consumers.html</link>
                <guid>http://www.nexnet.co.uk/news/9/200/new-pack-from-thirsty-planet-targets-younger-consumers.html</guid>
                <pubDate>Wed, 22 Oct 2008 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>How to do well at school and help dig a well in Africa</title>
                <description>
                    Every parent wants their children to do the best they can at school.&amp;nbsp;And a simple way to
                    give youngsters a head start in the classroom is to make sure they get enough to drink during the
                    school day.&amp;nbsp;Research shows that keeping hydration levels up improves concentration and
                    sharpens the memory.
&amp;nbsp;
Thirsty Planet water is now available in a new 330ml bottle, a
                    perfect size for slipping into a lunchbox or school bag.&amp;nbsp;Which means that kids can have a
                    refreshing drink that&amp;rsquo;...
                </description>
                <link>http://www.nexnet.co.uk/news/9/140/how-to-do-well-at-school-and-help-dig-a-well-in-africa.html</link>
                <guid>http://www.nexnet.co.uk/news/9/140/how-to-do-well-at-school-and-help-dig-a-well-in-africa.html</guid>
                <pubDate>Thu, 14 Aug 2008 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>Harrogate water company lands contract with easyJet</title>
                <description>
                    The UK&amp;rsquo;s best-selling charity water has landed a prestigious new contract that will give
                    it potential new sales of more than 40 million bottles in a year.&amp;nbsp;Thirsty Planet, which is
                    produced by Waterbrands of Harrogate, has been selected by leading low-cost airline easyJet to be
                    sold on all its 157 aircraft which operate to 100 destinations around Europe and North Africa,
                    carrying more than 40 million passengers a year.
Every sale of Thirsty Planet guarantees a donation
                    to the charity ...
                </description>
                <link>http://www.nexnet.co.uk/news/9/131/harrogate-water-company-lands-contract-with-easyjet.html</link>
                <guid>http://www.nexnet.co.uk/news/9/131/harrogate-water-company-lands-contract-with-easyjet.html</guid>
                <pubDate>Thu, 26 Jun 2008 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>One millionth person benefits from Thirsty Planet</title>
                <description>
                    &amp;ldquo;Life will be much easier&amp;rdquo; - Zunisha Jane, the one millionth person&amp;nbsp;to
                    benefit from Thirsty Planet&amp;rsquo;s partnership with Pump Aid.
British shoppers have enhanced
                    the lives of ONE MILLION of the poorest people in the world simply by buying Thirsty Planet bottled
                    water. For every sale of Thirsty Planet, a fixed donation goes to the British-based charity, Pump
                    Aid, which installs sustainable and cost-effective water pumps in rural communities in Malawi and
                    Zimbabwe. And in just...
                </description>
                <link>http://www.nexnet.co.uk/news/9/130/one-millionth-person-benefits-from-thirsty-planet.html</link>
                <guid>http://www.nexnet.co.uk/news/9/130/one-millionth-person-benefits-from-thirsty-planet.html</guid>
                <pubDate>Tue, 17 Jun 2008 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>One year on one million lives changed</title>
                <description>
                    Ethical water brand Thirsty Planet is celebrating after giving one million people in some of the
                    poorest parts of Africa access to clean water for life.
The milestone achievement is made all the
                    more remarkable considering the bottled water was only launched in March last year, with the aim of
                    bringing clean water to 10 million people in sub-Saharan Africa by 2015.
&amp;nbsp;
Since then,
                    Thirsty Planet &amp;ndash; produced by Harrogate-based Waterbrands &amp;ndash; has secured a 65 per
                    cent share* of the...
                </description>
                <link>http://www.nexnet.co.uk/news/9/128/one-year-on-one-million-lives-changed.html</link>
                <guid>http://www.nexnet.co.uk/news/9/128/one-year-on-one-million-lives-changed.html</guid>
                <pubDate>Mon, 16 Jun 2008 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>Malawi trip to remember for Steven</title>
                <description>
                    A Stevenage grocery manager has returned from a dream trip to Africa where he played a hands-on role
                    in improving the lives of villagers.
Simon Durent, aged 33, was part of a four-strong team of Asda
                    colleagues that travelled to Malawi earlier this month (2-8 May) to support the pioneering work of
                    ethical water brand Thirsty Planet and its charity partner, Pump Aid.
&amp;nbsp;
Millions of
                    people in Malawi don&amp;rsquo;t have access to clean water, and many have to walk huge distances
                    several times a...
                </description>
                <link>http://www.nexnet.co.uk/news/9/89/malawi-trip-to-remember-for-steven.html</link>
                <guid>http://www.nexnet.co.uk/news/9/89/malawi-trip-to-remember-for-steven.html</guid>
                <pubDate>Tue, 13 May 2008 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>Bottled water business flush with success</title>
                <description>
                    The first year&amp;rsquo;s success of new ethical water brand Thirsty Planet has led to three
                    quarters of a million people in some of the poorest parts of Africa being given access to clean
                    water for life.&amp;nbsp;
Launched on World Water Day last year, Thirsty Planet&amp;rsquo;s aim is
                    to bring clean water to 10 million people in sub-Saharan Africa by the year 2015. As World Water Day
                    2008 approaches (22 March), Thirsty Planet &amp;ndash; produced by Harrogate-based Waterbrands
                    &amp;ndash; has secured a 65 per c...
                </description>
                <link>http://www.nexnet.co.uk/news/9/61/bottled-water-business-flush-with-success.html</link>
                <guid>http://www.nexnet.co.uk/news/9/61/bottled-water-business-flush-with-success.html</guid>
                <pubDate>Thu, 20 Mar 2008 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>New bottled water changes 750000 lives in first year</title>
                <description>
                    Three quarters of a million people in some of the poorest parts of Africa now have access to clean
                    water for life, after just one year of help from charity water Thirsty Planet.

Launched on World
                    Water Day last year, Thirsty Planet&amp;rsquo;s aim is to bring clean water to 10 million people in
                    sub-Saharan Africa by the year 2015. As World Water Day 2008 approaches (22 March), over
                    &amp;pound;370,000 has been generated and more than 750,000 people have benefited from the
                    initiative in its first year....
                </description>
                <link>http://www.nexnet.co.uk/news/9/60/new-bottled-water-changes-750000-lives-in-first-year.html</link>
                <guid>http://www.nexnet.co.uk/news/9/60/new-bottled-water-changes-750000-lives-in-first-year.html</guid>
                <pubDate>Wed, 19 Mar 2008 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>Singer Corinne takes 20-Litre challenge for World Water Day</title>
                <description>
                    20 litres of water &amp;ndash; it&amp;rsquo;s just two flushes of the toilet for most Westerners,
                    but that same amount would serve a villager in rural Africa for an entire day. 
It&amp;rsquo;s easy
                    to forget that water remains an incredibly precious resource for millions of people across the
                    globe, yet one we largely take for granted on these shores. 
&amp;nbsp;
This is why Thirsty
                    Planet, the UK&amp;rsquo;s leading ethical bottled water, is setting the challenge of seeing if you
                    too can manage with just 20 litr...
                </description>
                <link>http://www.nexnet.co.uk/news/9/49/singer-corinne-takes-20-litre-challenge-for-world-water-day.html</link>
                <guid>http://www.nexnet.co.uk/news/9/49/singer-corinne-takes-20-litre-challenge-for-world-water-day.html</guid>
                <pubDate>Tue, 18 Mar 2008 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>New kids pack for Thirsty Planet</title>
                <description>
                    Thirsty Planet, the country&amp;rsquo;s biggest-selling charity water brand, is launching a
                    multipack aimed at schoolchildren.&amp;nbsp;
The six x 330ml bottle multipack will raise a 30p
                    donation for partner charity Pump Aid with every sale. Thirsty Planet, which has a 65 per cent
                    volume share of the charity water sub-category (Nielsen Scantrack, 27/10/07), aims to bring clean
                    water to 10 million people in Africa by 2015 by making a guaranteed, specified donation to the
                    charity for every bottle sold.
...
                </description>
                <link>http://www.nexnet.co.uk/news/9/72/new-kids-pack-for-thirsty-planet.html</link>
                <guid>http://www.nexnet.co.uk/news/9/72/new-kids-pack-for-thirsty-planet.html</guid>
                <pubDate>Tue, 18 Mar 2008 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>Thirsty Planet backs World Water Day</title>
                <description>
                    Trafalgar Square will be alive to the sound of Africa on Easter Saturday (22 March) as the
                    London-based charity Pump Aid and ethical water brand, Thirsty Planet, exhibit the work they do with
                    rural communities in Zimbabwe and Malawi, two of the poorest countries in Africa, as part of World
                    Water Day.&amp;nbsp;&amp;nbsp;
A United Nations initiative, World Water Day aims to increase
                    awareness of the one billion plus people in the world who still do not have access to clean
                    water.
&amp;nbsp;
A Pump Aid team...
                </description>
                <link>http://www.nexnet.co.uk/news/9/74/thirsty-planet-backs-world-water-day.html</link>
                <guid>http://www.nexnet.co.uk/news/9/74/thirsty-planet-backs-world-water-day.html</guid>
                <pubDate>Thu, 13 Mar 2008 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>Thirsty Planet takes leading share in ethical water market</title>
                <description>
                    Paul Martin, managing director of Waterbrands, comments on the first year of charity water brand,
                    Thirsty Planet:
&amp;nbsp;
&amp;ldquo;Since its launch in March 2007, Thirsty Planet has raised
                    enough money to give more than 690,000 people (at 4 Feb 2008) in sub-Saharan Africa access to clean
                    water.&amp;nbsp; It now holds a 65 per cent share of the ethical water sector (Nielsen).&amp;nbsp;
                    Both are remarkable achievements considering we experienced one of the poorest summers for
                    years.&amp;nbsp; With our charity ...
                </description>
                <link>http://www.nexnet.co.uk/news/9/32/thirsty-planet-takes-leading-share-in-ethical-water-market.html</link>
                <guid>http://www.nexnet.co.uk/news/9/32/thirsty-planet-takes-leading-share-in-ethical-water-market.html</guid>
                <pubDate>Mon, 04 Feb 2008 00:00:00 GMT</pubDate>
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