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            <title>Latest news for Thirsty Planet</title>
            <description>Charity bottled water funding clean water for people in Africa</description>
            <lastBuildDate>Sun, 01 Aug 2010 04:16:13 GMT</lastBuildDate>
            <language>en-gb</language>
            <link>http://www.nexnet.co.uk/</link>
            <webMaster>will.swales@nexnet.co.uk (Will Swales)</webMaster>
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            <item>
                <title>Clean water for Malawi  thanks to The Deep</title>
                <description>
                    They know a thing or two about water at The Deep, Hull&amp;rsquo;s award-winning
                    aquarium.&amp;nbsp;They use 2.5 million gallons of the wet stuff in recreating the world&amp;rsquo;s
                    oceans which are home to 3,500 fish including stunning sharks and rays.
&amp;nbsp;And now staff and
                    visitors have helped to provide 38.5 million gallons of clean water for some of the poorest people
                    in Africa through sales of Thirsty Planet charity water in The Deep&amp;rsquo;s cafe and
                    restaurant.&amp;nbsp;
&amp;nbsp;
For every bottle of Th...
                </description>
                <link>http://www.nexnet.co.uk/news/9/389/clean-water-for-malawi--thanks-to-the-deep.html</link>
                <guid>http://www.nexnet.co.uk/news/9/389/clean-water-for-malawi--thanks-to-the-deep.html</guid>
                <pubDate>Mon, 14 Dec 2009 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>Thirsty Planet raises 1 million to provide clean water in Africa</title>
                <description>
                    Enough water to fill Kielder Water, the UK&amp;rsquo;s biggest reservoir, three and a half times
                    over is the gift Thirsty Planet bottled water is making to some of the poorest people in southern
                    Africa.&amp;nbsp;Since its launch in March 2007, every bottle of Thirsty Planet sold has generated a
                    donation for the charity Pump Aid.&amp;nbsp;Total donations have recently topped &amp;pound;1
                    million which will fund a staggering 730 billion litres of clean water in Zimbabwe and Malawi (see
                    calculation below).&amp;nbsp;
...
                </description>
                <link>http://www.nexnet.co.uk/news/9/351/thirsty-planet-raises-1-million-to-provide-clean-water-in-africa.html</link>
                <guid>http://www.nexnet.co.uk/news/9/351/thirsty-planet-raises-1-million-to-provide-clean-water-in-africa.html</guid>
                <pubDate>Tue, 15 Sep 2009 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>Thirsty Planet and Pump Aid tie-up gets awards call</title>
                <description>
                    The unique partnership between bottled water Thirsty Planet and the charity Pump Aid has earned them
                    a coveted place on the shortlist of the Third Sector Excellence Awards.&amp;nbsp;The awards
                    recognise outstanding work by registered charities, not-for-profits, social enterprises and
                    campaigning groups.

Since March 2007 Thirsty Planet water, which is owned by Harrogate company
                    Waterbrands, has donated a stated amount to its charity partner Pump Aid for every bottle
                    sold.&amp;nbsp;The cash raised fund...
                </description>
                <link>http://www.nexnet.co.uk/news/9/325/thirsty-planet-and-pump-aid-tie-up-gets-awards-call.html</link>
                <guid>http://www.nexnet.co.uk/news/9/325/thirsty-planet-and-pump-aid-tie-up-gets-awards-call.html</guid>
                <pubDate>Fri, 31 Jul 2009 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>Liverpool council helps African communities</title>
                <description>
                    Liverpool City Council&amp;rsquo;s decision to stock Thirsty Planet bottled water in vending
                    machines in all of its 15 leisure centres has benefited 20 rural communities in Malawi and Zimbabwe
                    which now have a constant supply of clean and disease-free water for the first time.&amp;nbsp;
The
                    council signed a contract with leading vending operator Autobar to supply 500ml PET bottles of
                    Thirsty Planet as part of its vending offering in leisure centres one year ago.&amp;nbsp;For every
                    bottle sold a donation of...
                </description>
                <link>http://www.nexnet.co.uk/news/9/309/liverpool-council-helps-african-communities.html</link>
                <guid>http://www.nexnet.co.uk/news/9/309/liverpool-council-helps-african-communities.html</guid>
                <pubDate>Wed, 27 May 2009 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>Animal lovers help to save lives of people in Africa</title>
                <description>
                    Chester Zoo has a worldwide reputation for its conservation work with endangered animals like the
                    black rhino from Africa.&amp;nbsp;And now it is also helping people in some of the poorest countries
                    in Africa who are dying unnecessarily simply because they do not have access to clean drinking
                    water.
Zoo employees and visitors have already paid for 12 simple and cost-effective water pumps to
                    be installed in rural Zimbabwe through the sale of Thirsty Planet bottled water in cafes and
                    refreshment kios...
                </description>
                <link>http://www.nexnet.co.uk/news/9/288/animal-lovers-help-to-save-lives-of-people-in-africa.html</link>
                <guid>http://www.nexnet.co.uk/news/9/288/animal-lovers-help-to-save-lives-of-people-in-africa.html</guid>
                <pubDate>Mon, 11 May 2009 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>What if you lost five hours from every day</title>
                <description>
                    &amp;nbsp;
To mark World Water Day, Thirsty Planet asked its e-newsletter readers how they would
                    cope if the taps ran dry and they had to go out and find all the water for their
                    household&amp;rsquo;s needs, as many millions of women in parts of Africa are forced to do every
                    day.&amp;nbsp;What would they sacrifice in their daily life if they had to spend an average of five
                    hours trudging back and forth between home and the nearest water source?
There were some surprising
                    answers to the questionnaire - such...
                </description>
                <link>http://www.nexnet.co.uk/news/9/278/what-if-you-lost-five-hours-from-every-day.html</link>
                <guid>http://www.nexnet.co.uk/news/9/278/what-if-you-lost-five-hours-from-every-day.html</guid>
                <pubDate>Mon, 06 Apr 2009 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>Big-hearted holidaymakers give a helping hand to Africa</title>
                <description>
                    Customers of leading holiday companies Thomson and First Choice, which operate from 18 regional
                    airports in the UK, have helped give a better life to people living in the poorest communities in
                    Africa.&amp;nbsp;In 12 months they&amp;rsquo;ve raised more than &amp;pound;51,000 which will fund
                    well-digging and the installation of easy-to-maintain water pumps that will deliver clean water to
                    more than 200 villages in Zimbabwe and Malawi.&amp;nbsp;The lack of clean water is a major cause of
                    poverty and illness in A...
                </description>
                <link>http://www.nexnet.co.uk/news/9/264/big-hearted-holidaymakers-give-a-helping-hand-to-africa.html</link>
                <guid>http://www.nexnet.co.uk/news/9/264/big-hearted-holidaymakers-give-a-helping-hand-to-africa.html</guid>
                <pubDate>Thu, 19 Feb 2009 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>Thanks from Zimbabwe for gift of water</title>
                <description>
                    A million thank-yous from Zimbabwe have been delivered to the Waterbrands bottling plant in
                    Harrogate by Diana Maunze.&amp;nbsp;Diana is programme officer with the charity Pump Aid which works
                    in Zimbabwe and Malawi giving rural communities access to clean water and
                    sanitation.&amp;nbsp;Waterbrands launched its charity brand Thirsty Planet in 2007 with the pledge
                    that a donation will be made to Pump Aid for every bottle sold.
To date Thirsty Planet has clocked
                    up donations of over &amp;pound;770,000 which ...
                </description>
                <link>http://www.nexnet.co.uk/news/9/221/thanks-from-zimbabwe-for-gift-of-water.html</link>
                <guid>http://www.nexnet.co.uk/news/9/221/thanks-from-zimbabwe-for-gift-of-water.html</guid>
                <pubDate>Thu, 01 Jan 2009 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>New pack from Thirsty Planet targets younger consumers</title>
                <description>
                    While growth in the bottled water market appears to have come to a halt, the leading charity water
                    brand, Thirsty Planet, is enjoying year-on-year volume sales that have more than trebled
                    (manufacturer&amp;rsquo;s estimate July 2008).
Thirsty Planet, produced by Harrogate-based
                    Waterbrands, is already making an impact with consumers and retailers with its ethical and
                    environmental credentials, and now it&amp;rsquo;s launching a new pack to help widen distribution
                    into other sectors and attract new, you...
                </description>
                <link>http://www.nexnet.co.uk/news/9/200/new-pack-from-thirsty-planet-targets-younger-consumers.html</link>
                <guid>http://www.nexnet.co.uk/news/9/200/new-pack-from-thirsty-planet-targets-younger-consumers.html</guid>
                <pubDate>Wed, 22 Oct 2008 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>How to do well at school and help dig a well in Africa</title>
                <description>
                    Every parent wants their children to do the best they can at school.&amp;nbsp;And a simple way to
                    give youngsters a head start in the classroom is to make sure they get enough to drink during the
                    school day.&amp;nbsp;Research shows that keeping hydration levels up improves concentration and
                    sharpens the memory.
&amp;nbsp;
Thirsty Planet water is now available in a new 330ml bottle, a
                    perfect size for slipping into a lunchbox or school bag.&amp;nbsp;Which means that kids can have a
                    refreshing drink that&amp;rsquo;...
                </description>
                <link>http://www.nexnet.co.uk/news/9/140/how-to-do-well-at-school-and-help-dig-a-well-in-africa.html</link>
                <guid>http://www.nexnet.co.uk/news/9/140/how-to-do-well-at-school-and-help-dig-a-well-in-africa.html</guid>
                <pubDate>Thu, 14 Aug 2008 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>Harrogate water company lands contract with easyJet</title>
                <description>
                    The UK&amp;rsquo;s best-selling charity water has landed a prestigious new contract that will give
                    it potential new sales of more than 40 million bottles in a year.&amp;nbsp;Thirsty Planet, which is
                    produced by Waterbrands of Harrogate, has been selected by leading low-cost airline easyJet to be
                    sold on all its 157 aircraft which operate to 100 destinations around Europe and North Africa,
                    carrying more than 40 million passengers a year.
Every sale of Thirsty Planet guarantees a donation
                    to the charity ...
                </description>
                <link>http://www.nexnet.co.uk/news/9/131/harrogate-water-company-lands-contract-with-easyjet.html</link>
                <guid>http://www.nexnet.co.uk/news/9/131/harrogate-water-company-lands-contract-with-easyjet.html</guid>
                <pubDate>Thu, 26 Jun 2008 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>One millionth person benefits from Thirsty Planet</title>
                <description>
                    &amp;ldquo;Life will be much easier&amp;rdquo; - Zunisha Jane, the one millionth person&amp;nbsp;to
                    benefit from Thirsty Planet&amp;rsquo;s partnership with Pump Aid.
British shoppers have enhanced
                    the lives of ONE MILLION of the poorest people in the world simply by buying Thirsty Planet bottled
                    water. For every sale of Thirsty Planet, a fixed donation goes to the British-based charity, Pump
                    Aid, which installs sustainable and cost-effective water pumps in rural communities in Malawi and
                    Zimbabwe. And in just...
                </description>
                <link>http://www.nexnet.co.uk/news/9/130/one-millionth-person-benefits-from-thirsty-planet.html</link>
                <guid>http://www.nexnet.co.uk/news/9/130/one-millionth-person-benefits-from-thirsty-planet.html</guid>
                <pubDate>Tue, 17 Jun 2008 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>One year on one million lives changed</title>
                <description>
                    Ethical water brand Thirsty Planet is celebrating after giving one million people in some of the
                    poorest parts of Africa access to clean water for life.
The milestone achievement is made all the
                    more remarkable considering the bottled water was only launched in March last year, with the aim of
                    bringing clean water to 10 million people in sub-Saharan Africa by 2015.
&amp;nbsp;
Since then,
                    Thirsty Planet &amp;ndash; produced by Harrogate-based Waterbrands &amp;ndash; has secured a 65 per
                    cent share* of the...
                </description>
                <link>http://www.nexnet.co.uk/news/9/128/one-year-on-one-million-lives-changed.html</link>
                <guid>http://www.nexnet.co.uk/news/9/128/one-year-on-one-million-lives-changed.html</guid>
                <pubDate>Mon, 16 Jun 2008 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>Malawi trip to remember for Steven</title>
                <description>
                    A Stevenage grocery manager has returned from a dream trip to Africa where he played a hands-on role
                    in improving the lives of villagers.
Simon Durent, aged 33, was part of a four-strong team of Asda
                    colleagues that travelled to Malawi earlier this month (2-8 May) to support the pioneering work of
                    ethical water brand Thirsty Planet and its charity partner, Pump Aid.
&amp;nbsp;
Millions of
                    people in Malawi don&amp;rsquo;t have access to clean water, and many have to walk huge distances
                    several times a...
                </description>
                <link>http://www.nexnet.co.uk/news/9/89/malawi-trip-to-remember-for-steven.html</link>
                <guid>http://www.nexnet.co.uk/news/9/89/malawi-trip-to-remember-for-steven.html</guid>
                <pubDate>Tue, 13 May 2008 00:00:00 GMT</pubDate>
            </item>
            <item>
                <title>Bottled water business flush with success</title>
                <description>
                    The first year&amp;rsquo;s success of new ethical water brand Thirsty Planet has led to three
                    quarters of a million people in some of the poorest parts of Africa being given access to clean
                    water for life.&amp;nbsp;
Launched on World Water Day last year, Thirsty Planet&amp;rsquo;s aim is
                    to bring clean water to 10 million people in sub-Saharan Africa by the year 2015. As World Water Day
                    2008 approaches (22 March), Thirsty Planet &amp;ndash; produced by Harrogate-based Waterbrands
                    &amp;ndash; has secured a 65 per c...
                </description>
                <link>http://www.nexnet.co.uk/news/9/61/bottled-water-business-flush-with-success.html</link>
                <guid>http://www.nexnet.co.uk/news/9/61/bottled-water-business-flush-with-success.html</guid>
                <pubDate>Thu, 20 Mar 2008 00:00:00 GMT</pubDate>
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